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WIN TICKETS: Magnify VR & AR Expo & Business Summit

07 May 2017 - 08 May 2017

See below to win tickets

  • Peter Busch, Head of Global Business Development at Image Metrics and Faceware Technologies, from Los Angeles - key speaker on facial recognition via Augmented Reality apps
  • Part futuristic art space, part commercial experimentation and regarded as 'IMAX’s nightmare' by Beastie Boys DJ Mix Master Mike, the Vortex Dome’s 360 degree projection harnesses the power to transport visitors to any physical or metaphysical space in the world and beyond

Sunday 7 May 2017, 10.30am - Sunday 7 May 2017, 7.00pm

Monday 8 May 2017, 7.30am - Monday 8 May 2017, 6.00pm


SkyCity Convention Centre, 88 Federal Street, Auckland CBD

Show map


Public Day AR/VR Expo (Sun 7 May) – all ages welcome

  • General Admission: $25
  • Family Admission (2 adults & 2 children): $45
  • Child Admission: $10

Magnify AR/VR Summit

  • Summit Pass: $299
  • Table of 10: $2700
  • Student Summit Pass: $150

0800 289 849


Matt Coleman

021 433 201



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Magnify Virtual Reality & Augmented Reality Expo & Business Summit – 7 & 8 May 2017.

Magnify Virtual Reality and Augmented Reality Expo and Business Summit brings the future to Auckland with a Public Day for students and families to experience the latest in Augmented Reality and Virtual Reality, plus a high powered summit for business and tech professionals.

Magnify Virtual Reality and Augmented Reality Expo and Business Summit brought to you by SkyCity, Air New Zealand and HP, on 7 and 8 May 2017 at SkyCity – an Official Partner for Tech Week 2017.

How will you see the future? In 3D, high definition, augmented reality of course… and the future is now!

Predicted to be a $200 billion industry by 2020, Augmented Reality (AR) and Virtual Reality (VR) are set to impact every business and to bring science-fiction-like situations into our everyday life.

Magnify has attracted cutting-edge talent for the event, which spans two days, with a Public Day on Sunday 7 May and a high-powered conference day on Monday 8 May, to coincide with Tech Week 2017.

The Public Day is the chance to view for the first time in New Zealand, the latest gaming and hardware from HP and play games on the latest HTC VIVE rigs. The exhibition area showcases a range of products from New Zealand and international businesses and free panel sessions from experts for those who want to learn more about the industry and where it's going.

The AR/VR Summit features an unprecedented line-up speakers from all over the world, covering topics including Hollywood, Tourism, Gaming, VR/AR in China, Finance and Investment, plus state-of-the-industry keynotes from top speakers.

Leading the list of keynotes is Richard Taylor II DGA VES, Founder and Creative Director at Eymerce in Los Angeles and Member of the Directors Guild of America - one of the top 10 talents in the world for developments in CGI.

Eymerce is the next entertainment format, theatrical scale VR without a headset, where photo-real, three-dimensional imagery surrounds the viewer. Eymerce eliminates projection and creates reality with hi-resolution stereo LED. In science-fiction it's called the Holodeck. With the Eymerce format, science fiction is becoming reality.

Barry Sandrew Ph.D, serial entrepreneur and Board Member of the Visual Effects Society from San Diego. Sandrew is founder of Legend 3D, he invented colorisation for film and also 3D movie conversion for cinema. Sandrew will discuss the future of VR and AR and explain how CES 2018 will likely define the AR ecosystem that will ultimately attract a huge revenue generating mass market.

Peter Busch, Head of Global Business Development at Image Metrics and Faceware Technologies, from Los Angeles is the man who brought facial recognition via Augmented Reality Apps into the lives of millions of consumers and professionals worldwide.

Facial recognition powers apps like Snapchat, a platform that has just become the most valuable IPO in history. Busch’s most recent projects include the Diehard Fan app, the #1 Free Sports App in the US that allowed 190 million fans in the past year to download and the L’OREAL Make-Up Genius app that made headlines around the world when released in 2016 with more than 30 million downloads. Busch also runs Faceware Technologies, a professional product line that enables content creation for all forms of media, including VR.

Moderator Ted Cohen, Managing Partner of TAG Strategic, is a tech futurist from Los Angeles and sought-after international speaker. He was dubbed ‘part ambassador and part evangelist’ during his tenure as Senior Vice President of Digital Development & Distribution at EMI Music, where he was instrumental in crafting the licensing agreements upon which the iTunes Music Store and Rhapsody subscription services were built, along with Microsoft, Real Networks, Rhapsody, Virgin Mobile, Motorola, Nokia and Verizon.

Pat Hull, from Richmond, Virginia is a serial entrepreneur who transformed the trucking sector with geo-location technology. Hull has investments in more than 30 companies that span a variety of industries, including Augmented Reality, technology, entertainment, real estate, restaurants, energy, finance, insurance, and mobile applications.

Speakers include: Melanie Langlotz, founder of Geo AR Games, who uses Geospatial Augmented Reality to get kids off the couch and active outside; Andy Symons, Innovation Partner at PWC will talk about AR/VR in Financial Services Sector; Sam Brodie, Head of Design and Innovation at Sky City presents his take on entertainment and tourism and Samantha Ramlu, Managing Director of Method talks about bringing stories to life and creating interactive experiences.

Lewis Billinghurst, Head of Ventures at Westpac Bank will talk about innovation in traditional environments; Jonathan Duncan, talks about producing 360 degree interactive multimedia and Craig Pearce, Digital Manager at the New Zealand Fire Service talks about their first 360 degree VR production.

Avi Golan, Chief Digital Officer at Air New Zealand, brings his experience with the airline’s digital platform to the Tourism Panel.

Flight Centre, Managing Director David Coombes will talk about being the first retailer in New Zealand to incorporate a virtual reality experience into the retail space offering customers the chance to immerse and virtually transport themselves to a destination of their choice. The experience is in select stores across the country and exhibited at Travel Expos.

Panel topics include: How to sell AR/VR to your Boss; Facial Recognition keynote, How did they achieve 300 million downloads?; Top Hollywood creators from California/Media, How does the finance industry use AR/VR; Tourism opportunities for AR/VR and case studies of actual projects; Gaming discussions and new releases; China keynote includes how to tackle the largest market in the world: Investment opportunities in AR/VR and how you can pitch your company and raise capital – everything you need to know to succeed in this sector!

“The Summit line-up is incredible and is essential participation for anyone wanting to hear how AR/VR is going to present opportunities and disrupt industries in the near future.

People in film and media, event creators, businesses involved in travel and tourism, design and architecture, transport and infrastructure planners, service industries, education, entertainment and more – all should make the journey to Magnify on the 8 May.

WIN with OurAuckland

OurAuckland has 10 family passes to the Magnify VR & AR Expo Public Day on Sun 7 May to give away.

To be in to win:

  • email 
  • subject: Magnify VR & AR Expo Public Day competition
  • with your name, address and phone number
  • by noon on Thursday 4 May 2017.

OurAuckland terms and conditions apply. 

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