Saturday 1 December 2018, 5.00pm - Sunday 10 March 2019, 5.00pm
Te Tuhi, 13 Reeves Road, Pakuranga, Auckland
For Te Tuhi's Project Wall, Elisabeth Pointon's Special offer. features the installation of a custom-designed, two-metre wide, red, inflatable, advertorial blimp. Pointon draws on her experience working within the capitalist structure of a luxury car dealership, with the blimp operating as both advertisement and art object.
Self-identifying as a double-agent – occupying the role of Bookings Coordinator and artist – Pointon investigates the shared spaces of corporate life and the relationships inherent within them. Specifically, she is interested in the ways these spaces may contribute to what she calls a “collective isolation”.
Pointon plays with and subverts language that is native to these environments, such as empty affirmations or promotional superlative, in order to redefine and re-imagine these cultural spaces.