Storms came and went, but it was a long, scorching summer for our region as far as tourism goes, with a record number of almost 1.15 million arrivals during the year’s peak season (Dec-March), and a record spend of $3.13 billion.
Where did our visitors come from?
Visits from the United States were up 28 per cent, contributing to the overall official summer tally of 1,147,424 visitors from 1 December to the end of March.
Visitors from Australia were up 2.1 per cent compared to last summer. However, there was a slight drop (3.5 per cent) in Chinese visitation.
Showcasing our world-class experiences is paying off
The 7.1 per cent growth on last summer’s numbers were hailed as a great result for our tourism sector by Steve Armitage, General Manager Visitor & External Relations at Auckland Tourism, Events and Economic Development (ATEED).
“A consistent approach of several years’ marketing Auckland as a destination in its own right, showcasing the diverse range of world-class visitor experiences and how accessible they all are from the thriving city centre, is paying off,” he says.