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Glow Wear Auckland runway show a success

Published: 29 August 2017
Councillor Cathy Casey on the runway at the 2017 Project Glow Wear design competition.

Bike enthusiasts and fashionistas gathered at Unitec on Saturday evening to celebrate winners from all over the country taking out awards in the second Project Glow Wear design competition.

The competition, which has been running since March, gives people the chance to design clothing with a reflective element for those out and about at dusk and after dark. This year there were over 200 entries and the winners took out some fabulous prizes.

Auckland hosted its own runway show for the first time this year with support from Auckland Transport and Mercury. Project Glow Wear is a collaboration with local councils in the Wellington region, NZTA and key sponsors. The Wellington runway show was held two weeks ago.

Award winners

On Saturday, the best accessory menswear award was announced and went to Aucklander Joni Lee for a reflective bag. The Judges' Choice award was also announced, and was given to Charlotte Allan for a navy blue trench coat with bird motifs.

The category for People's Choice is now open online and everyone can get in on the action and choose their favourite design. Voting is open on Facebook and closes on 10 September.

Councillors as models

Auckland leaders, Councillor Chris Darby, Councillor Penny Hulse, Councillor Cathy Casey and Waitemata Local Board Chair Pippa Coom got right behind the competition and modelled in the show, as did Local Board member Jessica Rose who played MC for the evening.

Councillor Darby said, "This is a fun way to raise the topic of safety and transport with Aucklanders. We do everything we can to create safe places for people to walk and cycle but this group are still vulnerable road users. Helping people to illuminate themselves is one way to enhance safety as you travel in the early morning and evening."

Julia Jack, Mercury's Chief Marketing Officer (and enthusiastic e.bike owner) says, "Saturday's event was lit up with wonderful energy both on the runway, and in the crowd. We've been encouraging Kiwis to ride wonderful on e.bikes and we saw some incredible clothing that could help riders keep safe and be seen while looking amazing."