Rugby legend and mental health advocate Sir John Kirwan is starring in a campaign encouraging Aucklanders to get out and explore the Auckland region on their weekends.
The campaign, created by Auckland Tourism, Events and Economic Development (ATEED) on behalf of Auckland Council, showcases a diverse range of experiences in the greater Auckland region.
Kirwan features in six videos. They highlight some of the lesser-known activities and experiences on offer in central Auckland and in the Hauraki Gulf, north, south, east, and west of Auckland. There is also an abridged version that will be played as a TV advertisement.
Diverse and exciting region
ATEED Head of Tourism Jason Hill says the videos will remind locals how diverse and exciting Auckland’s regions are.
"A lot of the people who visit Auckland are here to see friends and family,” he says.
"As hosts, Aucklanders are hugely influential in terms of what their guests choose to do and how much they spend while they're here. By targeting locals in this campaign, we hope to grow a population of engaged and proud Aucklanders who will not only play a better role as hosts, but as ongoing advocates for Auckland.
Dream role for Kirwan
Sir John Kirwan says starring in the videos is a “dream role”.
“I'm Auckland born and bred, and I love this city,” he says.
“It’s surrounded by stunning natural attributes, and is teeming with volcanoes, beaches, harbours and islands. It’s rich in arts and culture, with a fantastic array of exciting food, wine and craft beer options.”