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Apply for a major events sponsorship

Published: 25 October 2017

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Apply for a major events sponsorship.

Applications for major events sponsorship from Auckland Tourism, Events and Economic Development (ATEED) are now open.

Apply for a major events sponsorship

ATEED is calling for applications from New Zealand and international event operators for major multi-year and one-off events happening from 1 July 2018 onwards.

Applications are open to domestic and international events operators whose events can deliver new money for Auckland and help make it a desirable place to live, work, study and visit.

The application period is open until Monday 18 December.

Potential applicants can attend Auckland-based workshops on the Major Events Strategy and the application process on 6 and 8 November.

Outcomes of the 2018/19 sponsorship application process will be announced from late March 2018.

Application information, including assessment critieria, application forms and Auckland's Major Events Strategy, are available at ATEED.

Investment in major events

ATEED sponsors major events, on behalf of Auckland Council, to realise economic and social benefits for Auckland.

The region's investment in major events is guided by Auckland's Major Events Strategy, which was named the world's Best Events Strategy at the 2016 SportBusiness Ultimate Sports City Awards.

Since 2011, ATEED-sponsored major events have contributed $247 million to the regional economy and 1,548,000 visitor nights (from 2011/12 FY - 2015/16 FY).

The sponsorship round gives priority to events that align with Auckland's Major Events Strategy. All events are assessed for their ability to generate GDP for Auckland (new money that would not otherwise be spent in the region), increase domestic and international visitors nights, build awareness of Auckland internationally, and make Auckland an interesting and exciting place to live.

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