Breadcrumb navigation

Auckland Transport recognised at digital transformation awards

Published: 30 October 2018

Auckland Transport has won a major prize at the IDC Digital Transformation Awards held in Singapore.

The awards recognise and celebrate organisations leading digital transformation in the Asia/Pacific region. AT has been named an Operating Model Master for its customer and digital transformation.

The award organisers say that to lead in the digital economy, an organisation needs to innovate faster than traditional businesses - making technology and data its lifeblood to fuel more efficient operations, new revenue streams and customer loyalty.

IDC noted that AT's strategic theme is to transform and elevate customer experience and it aims to approach every problem with a customer-centric mindset. To do so AT has increased the availability and accuracy of information in a timely manner by providing customer-facing technology solutions and services that enable multimodal transport and increase customer choice.

Executive GM Business Technology Roger Jones says, "It's very pleasing to see that AT has been recognised for the work it has done to evolve from a traditional IT organisation to a digital, customer-centric one.

"As an example of this customer focus, AT staff have done exercises involving walking in the shoes of customers. This involves waiting for, riding and getting off a bus while wearing a blindfold, so staff can help develop IT solutions with empathy for sight-impaired customers."

Mr Jones says Auckland Transport has plans for more technology solutions to help cope with Auckland's complex transport problems and opportunities.

There were more than 600 nominations for IDC Digital Transformation Awards.