Breadcrumb navigation

Support available for Auckland businesses

Published: 14 September 2020

Auckland’s economic development agency wants the region’s businesses to know it has their backs.

Auckland Tourism, Events and Economic Development (ATEED) has supported thousands of businesses affected by COVID-19 this year, and is now asking businesses to help spread the word.

Businesses with up to 49 employees make up 98.6 per cent of Auckland businesses and together employ more than 415,000 Aucklanders.

“We know many have been seriously affected by the impacts of COVID-19. We welcome businesses reaching out and asking for help, and we’re working hard to connect as many as possible – of all sizes and sectors – with available support,” says Pam Ford, General Manager Economic Development at ATEED.

“We’re the Government’s delivery partner for Regional Business Partner [RBP] Network COVID-19 Business Advisory Fund and more recently the Tourism Transitions Fund.

"Since March, we’ve helped thousands of Auckland businesses access fully funded expert business advice, to the total value of nearly $10 million.

“Help is available. Connect with us, and tell your fellow business owners support is available. Share this information with them.”

Eligible businesses can access fully funded expert advice, such as how best to manage cashflow, set up a marketing plan to reach more customers, develop a strategy to get their business online and work on a business continuity plan. You could be eligible to access expert advice or consultancy via the RBP for services in key areas: 

  • HR, employee relations and legal – including restructures, employment contracts, legal obligations and HR processes, and ownership structures 
  • Financial and cashflow management – including cashflow forecasting, business scenario forecasting, capital raising and debt restructuring 
  • Health and wellness – including health and safety plans, employee wellbeing plans and stress management coaching 
  • Business continuity planning – including crisis management, pivot strategies and business continuity plans or business resilience plans 
  • Marketing strategy – including plans for marketing, product launches, digital marketing and reaching new customers 
  • Digital enablement strategy – including social media strategy, ecommerce strategy, website optimisation, and digital customer journey mapping 
  • Business hibernation (for tourism businesses only) – including business debt hibernation processes and scenario planning 

Businesses who haven’t previously accessed RBP support need to first register on the RBP website (have your GST number and NZBN number handy). Auckland businesses already registered can email the ATEED Business Helpdesk to apply for support – even if you’ve had initial support from the COVID-19 Business Advisory Fund, you may be eligible for more assistance (up to $5000 per business).

Chris Sattler from Auckland Seaplanes is one of the business operators who tapped into the support: "We needed to change our marketing approach to attract and serve the domestic market, so getting expert assistance with this has been really helpful. I recommend that every tourism business reaches out for help right now – there are a lot of decisions to make and having experts on your side is gold.” 

Anna Irving, from SME People, says the support has made a real difference: “The COVID-19 Business Advisory Fund has been a game-changer for me and my business. My service provider was both empathetic and commercially minded in identifying what would create the best impact, and my strategic coach has delivered beyond expectations.” 

ATEED also has useful resources and information online to help businesses navigate the impacts of COVID-19.

Businesses can also contact the official COVID-19 Business Helpline on North Island – 0800 500 362 for advice on broader Government support.  

“As an Auckland business, you’re not alone – we’re here with you and we’re keen to connect you to the wide network of business support out there,” says Pam Ford.

Read more: Business & economy

Related

Funding confirmed for projects to bring Auckland streets to life

Safer and more people-friendly streets are coming to Auckland with 13 Auckland Council group projects being confirmed for funding by Waka Kotahi NZ Transport Agency’s Innovating Streets Programme today.

Auckland Conversations – 5 Million People. 1000 Days. One Big Idea

A discussion on what's the one goal the new Government should achieve in the next three years to make NZ even better.

Revised Auckland Diwali Festival offers more ways to enjoy this age-old Indian celebration

Aucklanders will have more ways to celebrate Diwali this year, with the Auckland Diwali Festival set to be held at multiple locations across the Auckland region from 27 October to 14 November.

Ko te Kaunihera o Tāmaki Makaurau e tautoko ana i Te Wiki o te Reo Māori

Māori Language Week kicks off on Monday 14 September with events and activities for everyone.

How the construction industry is tackling waste

Council WMIF funds help incubate new ideas to reduce construction and demolition waste from going to landfill.

Auckland Heritage Festival – coming up in week one

Uncover the secrets and stories of Tāmaki Makaurau with multiple events - in person and online - coming to the region from 26 September to 11 October.

New building consenting legislation changes introduced

New legislation exempting some building work from requiring a building consent under the Building Act 2004 takes effect from Monday 31 August.