The Franklin village of Clevedon now has its own branding.
The Clevedon Community and Business Association has created a website clevedon.co.nz to take the rapidly growing community and its business sector forward.
The work has seen locals develop and implement a growth strategy themselves, financed from Franklin Local Board economic development funding.
Board chair and Clevedon resident Angela Fulljames says the community adopted a very ‘do it yourself’ approach.
“Some of our business communities are part of Business Improvement Districts, with targeted rate funding available to them for various projects.
“Clevedon does not have that luxury, but it does have a community and business association that is very committed to maximising the potential of the area.
“The branding is a tribute to what can be achieved, and the board is delighted with what has gone live, and grateful to all those who have been involved in the project.”
Alongside the website, 2000 copies of the Love Clevedon Directory and Guide have been distributed to homes across the Wairoa Valley, detailing business activity and community resources available in the area, which is undergoing substantial change with residential development underway, and more planned.
The Clevedon Community and Business Association worked in partnership with Ngāi Tai ki Tamaki and local designers Beyond Usual to create a visual identity for the area.
“The identity represents what the community holds dear - the landscape, heritage, people and community,” Fulljames says.
“It speaks directly of place, the whenua, maunga and the journey of our awa – te Wairoa, from the Hūnua Falls to the Hauraki Gulf. What has been achieved has come out of community engagement and rigorous round table discussion.
“Everyone involved should be proud because the website and directory celebrate the very best of Clevedon.”
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