Auckland Transport has teamed up with the New Zealand Police and NZTA to promote public transport as an alternative to driving after a few drinks.
The “Better Together” campaign runs through June and July, with marketing images on bus backs and billboards, and messages across social media.
This is the third year Police and AT have worked together in a series of operations to reduce drink driving, and the message appears to be getting through.
“In recent years the percentage of drivers over the 250mcg breath alcohol limit in Auckland has reduced, but the number of deaths and serious injuries on Auckland roads associated with drink driving is still too high,” says Ping Sim, Principal Advisor Transport Safety at Auckland Transport.
“The majority (89%) of harm continues to occur on our local roads, with over half (52%) of these being people outside of vehicles (people walking, cycling and motorcyclists.”
Inspector Trevor Beggs, Manager of Road Policing across Tāmaki Makaurau says the police are carrying out more breath tests than ever before at a variety of locations and times around the Auckland isthmus.
“We want all Aucklanders to get safety home and one way to achieve that is to encourage folks heading out for a few drinks to plan ahead by travelling with a sober driver or taking public transport to their event or destination,” he says. “It might be the difference between taking the bus or losing your licence, because if you drink and drive you are very likely to get caught!”
AT has more than 11,000 public transport options every day, including 12 late-night bus services, a very popular OuterLink bus and continuous services to the outer region.
Plan your journey using the AT Mobile app or Journey Planner.
Find out more on the Auckland Transport website.
