The announcement that Adele will perform at Mt Smart Stadium in March will round out an impressive line-up of international concerts and festivals set to boost Auckland’s economy.
The mammoth entertainment line-up, which also includes concerts by Canadian pop superstar Justin Bieber, rock favourites Guns N' Roses, Bruce Springsteen and Coldplay, is expected to attract more than 250,000 fans.
The return of the Taste of Auckland culinary festival, at Western Springs Stadium from 17-20 November, was another big drawcard.
$31m boost to economy
The Auckland Council-controlled organisation responsible for securing and staging these events, Regional Facilities Auckland (RFA), estimates this summer's events are likely to boost the city's economy by more than $31 million.
"Last summer, RFA's line-up of stadium concerts and festivals boosted the local economy by more than $16.8 million with people attending from out of Auckland,” says RFA chief executive Chris Brooks.
“This summer's line-up will further cement Auckland's reputation as New Zealand's entertainment capital.
"The addition of the Adele concert is very exciting. It is one of the most sought-after concerts in the world and we're delighted to have secured it for Auckland."
More than 45,000 fans will gather to see Guns N' Roses at Western Springs Stadium.
A domestic tourism boom is expected the weekends of the Coldplay, Bruce Springsteen and Justin Bieber concerts, with more than 55 per cent of concert-goers coming from outside Auckland.
Upcoming Events at RFA stadiums
- Coldplay – 3 December 2016, Mt Smart Stadium
- Guns N' Roses – 4 February 2017, Western Springs Stadium
- Bruce Springsteen – 25 February 2017, Mt Smart Stadium
- Justin Bieber – 18 March 2017, Mt Smart Stadium
- Adele – 23 March 2017, Mt Smart Stadium
