Auckland is set to host the LPGA-sanctioned McKayson New Zealand Open next year, and the event will likely be a game-changer for the growth of Auckland’s visitor economy.
The four-day tournament at the new Windross Farm offers an unprecedented opportunity to showcase Auckland to its three main visitor markets, China, the USA and Australia, and secondary markets including Korea, Japan, Singapore, the Philippines, Indonesia and Thailand.
Lydia Ko to lead event
The LPGA event, led by Auckland’s own Lydia Ko, will showcase local golf courses, landscapes and tourism experiences through broadcast coverage that will potentially reach 175 countries and more than 250 million households.
Auckland Tourism, Events and Economic Development (ATEED) is investing in the event on behalf of Auckland Council. Auckland’s investment will total about $1 million a year for three years.
The event is expected to deliver up to 13,000 visitors and generate up to $1.3 million a year new money for Auckland’s economy, with additional significant international media exposure value.
Mayor's support
Auckland Mayor Phil Goff says having star Kiwi Lydia Ko and 100 of the world’s elite women golfers in Ko’s home town will be fantastic for Auckland.
“This will be a great showcase for Auckland, taking our city to millions of people in high-value tourism markets in China, Australia, the US and UK.
“Golf is a huge passion across Asia, the USA and Australia, and golfers are a priority special interest travel market segment for Auckland.”
South Auckland to benefit
The tournament’s location in South Auckland is expected to have a positive impact on employment and accommodation providers in the immediate region, and showcase the level of new development in the city’s south.
The tournament week will incorporate additional events to maximise media exposure, event promotions, and community and fan engagement.
