Auckland competes in a highly dynamic global market for tourists and major events. The City Rail Link (CRL) is tipped to give the city a new edge in both arenas.
Annie Dundas, Director Destination for Tātaki Auckland Unlimited, says greater ease of access enabled by the CRL will support the agency’s aims.
“CRL will help elevate all our goals. We work hard to secure a strong pipeline of major and business events. In the last financial year, the events we supported in Auckland delivered more than $89 million in GDP – they are crucial for our success as a region and a country,” she says.
We sat down with Annie Dundas and asked her more about how she thinks the City Rail Link will enhance Auckland’s tourism and events sectors when the new rail system opens in the second half of 2026.
This is part of an occasional Q&A series with urban and economic development leads within the Auckland Council group, looking ahead at the region-wide benefits of the City Rail Link for multiple sectors.
Our Q&A with Annie Dundas:
Q. What is the role of Tātaki Auckland Unlimited?
We are Auckland Council’s cultural, events and destination agency. We attract visitors to the region, invest in major and business events and deliver cultural events such as Pasifika Festival and BNZ Auckland Lantern Festival.
We champion Tāmaki Makaurau Auckland’s global reputation and strive to make it a vibrant place to live and visit. We own and operate venues and cultural institutions including Auckland Zoo, Auckland Art Gallery Toi o Tāmaki, Aotea Centre, New Zealand Maritime Museum Hui Te Ananui a Tangaroa, The Civic, Western Springs Stadium, North Harbour Stadium and Go Media Stadium.
We also attract performing arts to the city through New Zealand’s largest performing arts organisation Auckland Live, and put on free Auckland Council Events in public spaces for all to enjoy.
Q. How will the CRL help visitors to our region experience it better?
Getting people around more swiftly will be a game-changer. The CRL is not just about new stops in the city, it enables better train services across Auckland by linking up the network and unlocking space for more trains to travel more often. It will provide visitors an easier way to experience more of our region – if they’re in downtown Auckland or arriving on a cruise ship, they’ll be able to hit Karangahape Road or an event at Go Media Stadium much more easily. If they’re staying further away, they can get to the waterfront, which we know is a major drawcard for visitors, much more easily.
This ease of travel will be especially valuable for visitors here for business events. Usually they'll stay longer than three or four days, and are likely to attend a conference at say, the new NZICC or Aotea Centre. The new Te Waihorotiu Station will be right on those venues’ doorsteps – this will make us an even more business event friendly city. There will be frequent services, meaning no long waits for the next train. It will be a true international experience. It positions our reputation very well internationally.
CRL stations and surrounding areas also incorporate beautiful Māori design – it’s important to represent our unique culture in this way and we know visitors value this.
Recently re-opened glasshouse entrance to Waitematā Station.
Q. How about locals – will it make coming into the city for events easier?
It will take away parking stress and cost for a much wider group of people and make it easier for them to get to events and shows. If you live in Maungawhau (Mt Eden) for example, you’ll be able to get to Waitematā Station in less than 10 minutes, then Spark Arena is right there. If you live in Henderson, you’ll be able to get to Te Waihorotiu Station in 35 minutes, 24 minutes quicker than the current public transport. That station is very close to The Civic, Basement Theatre, Q Theatre, Auckland Town Hall and Aotea Centre – so suddenly getting to that concert or a free festival in Aotea Square becomes a lot more attractive. From Glen Innes in the east, you’ll be able to get to Te Waihorotiu Station in 15 minutes, 10 minutes quicker. So we are really excited about the barriers it will reduce and cultural participation it will encourage for all Aucklanders.
Q. What about major events in Auckland with crowds of more than 10,000 people?
For major events coming up including the British & Irish Lions Women’s Series in 2027, Cricket World Cup in 2028, and men’s Lions tour in 2029, the CRL will be amazing. Fans flowing in and out of Eden Park will be able to hop down to Waitematā Station at the waterfront in just 13 minutes. That will make it easier to enjoy bars and restaurants before and after matches and give huge crowds multiple hospitality options. There will also be a single train ride from the east to Eden Park on the new network, which will make it easier for families in the eastern suburbs to go along.
At Go Media Stadium in Penrose where Ed Sheeran just performed, access will be easier with a single train ride from the west to the stadium on the new network.
We’ve just brought in a wayfinding map at Go Media Stadium that links through to public transport and gives information about the nearby Penrose train station that will connect to the new CRL stations. We’ll be able to integrate it with our existing tools and strategies to reduce barriers to attendance.
Q. What if people want to go out or stay out after work for a cocktail or to see a live band – will the CRL help?
Yes. Part of our work at Tātaki Auckland Unlimited is to encourage a humming night-time economy. More frequent trains until about midnight from Sunday to Thursday, and between 1am and 2am on Fridays and Saturdays, will make it easier to go out or stay out later for a larger group of people.
There will also be a single train ride from the south to the famous night-time precinct of Karangahape Road. No more switching between trains and buses on the way. Fewer people will need to bring a car into town just so they can stay out at night after work. So definitely - the CRL is an important piece of the puzzle to help us elevate Auckland nightlife.
Q. How important is transport connectivity for what Tātaki Auckland Unlimited is tasked with achieving?
Ease of access, which the CRL will improve, will help us achieve our goals. We work relentlessly to secure a strong pipeline of major and business events in a hugely competitive global market.
We also push hard to attract screen production and boost visitor numbers from key markets including Australia, North American and Asia and run world-class attractions including Auckland Art Gallery and Auckland Zoo – in all these areas, ease of access and movement is vital. Visitors know about our scenery – but we need to offer more.
Having a truly international city where it’s easy to get around is a crucial part of the ecosystem of drawcards we offer to make Tāmaki Makaurau an amazing place to live, work and visit.
Viaduct Harbour. Photo credit: AucklandNZ.
Read more about the benefits of CRL in earlier Q&A on OurAuckland.
Learn how the new network is expected to lift Auckland’s international standing with Barry Potter; support the region’s productivity with Gary Blick; and provide everyday benefits for Aucklanders and visitors across the region with George Weeks.
City Rail Link information brochures are available in eight languages on the Auckland Transport website.