The Auckland Council Group has announced the three agencies appointed to its new creative and media panel.
.99/OMD (Clemenger Group), Federation MBM and Ogilvy & Mather will provide their creative and media services to Auckland Council, Auckland Transport and Auckland Tourism, Events and Economic Development (ATEED).
Panel to deliver specialist work
The council’s director of Communication and Engagement, Karl Ferguson, says the agency panel will deliver specialist work, such as behaviour change campaigns and increasing awareness and participation in local board elections.
“These agencies were selected to deliver strategic creative and media work to the Auckland Council Group following a thorough pitch process,” he says.
“We’ll be working with our new suppliers on the details around how the panel will operate once it formally commences, including how we select which agency best suits the needs of the projects we work on.” Mr Ferguson adds: “As well as this, the council will continue to meet many of the council’s creative needs through its in-house design studio.
“The council thanks DDB and Spark PHD for all the work and services they have provided in the last three years in partnership with us. However, we’re confident the agency panel will deliver on the range of benefits we’re seeking,” he says.
Required review
Every three years, the council is required to review its agency partnerships. As part of the council group’s ongoing efficiency drive, a panel of agencies was the preferred option due to the benefits it affords the council as a group.
Examples of work where the group would likely use these agencies would be the Auckland Council behaviour change campaigns for waste and increasing awareness and participation in the local body elections.
For Auckland Transport, the panel may help deliver behaviour change campaigns such as increasing public transport patronage, road safety or promoting new cycling infrastructure. The panel will also assist ATEED with consumer and industry-facing campaigns for domestic and international tourism and events, economic growth, skills and youth employment, trade shows and design initiatives.
“Auckland is a great place to live, with the Auckland Council Group providing and supporting hundreds of services and events across the region each year,” Mr Ferguson says.
Special projects
“A big part of our role is to ensure Aucklanders know what we do and why, and creative design is a critical part of this. The creative panel will assist with special projects which will deliver on both Aucklanders’ information needs while achieving great value for money,” he says.
The agency panel will be operational from 1 July 2017 and each organisation will be joining the panel at the conclusion of their current contracts. By 1 October, all of the Auckland Council Group will be working with the panel. The agencies will sit on the panel for two years with a one-year right of renewal.
