Specialist content marketing agency Storyation has been appointed by Auckland Council after a competitive pitch.
Storyation will partner with Auckland Council to produce the OurAuckland magazine on a bi-monthly basis and support the council to produce additional video and digital content across a range of channels, as part of the OurAuckland online offering.
Dan Lambert General Manager, Communications at Auckland Council said:
“We are delighted to be partnering with Storyation as we continue to develop and grow the OurAuckland magazine and digital offering. Our goal is to deliver content that gives Aucklanders relevant and timely information, and makes them feel proud and part of the city they live in.
"With their combination of experienced journalists and digital expertise, the team at Storyation are well placed to help us reach even more Aucklanders with content that connects them with everything Tāmaki Makaurau has to offer.”
Storyation Managing Director Lauren Quaintance said: “Auckland Council serves one of the most populous and diverse local government areas in Australasia and OurAuckland content has to meet the needs of everyone from dairy farmers to inner-city apartment dwellers.
“It’s not only important to ensure we give them the right content, it’s critical that it’s delivered in the right channel at the right time.
“We’re thrilled that Auckland Council recognised that as the largest and most experienced content agency and custom publisher in Australasia we’re able to help them with their goal of building a future-proofed content eco-system.”
A former editor of Metro magazine, Storyation was co-founded by Lauren Quaintance and has its New Zealand office in Karangahape Road, Auckland.
Storyation’s parent company is Medium Rare and together their clients include AMI Insurance, Bunnings, State, Z Energy, Paralympics New Zealand and Chartered Accountants Australia and NZ.
The first issue of the OurAuckland magazine produced under the new agreement will be published mid-July.
With almost 550,000 copies delivered to households across greater Auckland - and just over 7000 copies distributed via libraries, Auckland Council Service Centres and transport hubs - the reach of the OurAuckland is considerably larger than most NZ magazine titles.
The value of the contract is $803,000 per annum, around $100,000 less than the previous Bauer contract. As with the Bauer partnership, the magazine will be supported by advertising revenue.