Targeted rate helps drive positive momentum for high-achieving city centre

Publish Date : 28 Sep 2023
Galway MR Pic Resize
Galway Street

New Zealand’s highest performing 4.3 square kilometres is seeing a return to form, with data showing growth in employment and GDP in Auckland’s city centre tracking faster than New Zealand as a whole (see data below).

The numbers provide a fitting backdrop as Auckland Council publishes the 2022 / 23 City Centre Targeted Rate (CCTR) report, outlining how the rate was invested and the momentum of change it has helped the city centre achieve in the 2022 / 23 financial year.

The full CCTR report can be found here.

The CCTR is paid by city centre ratepayers - owners of commercial and residential land within the city centre - enabling the delivery of vibrant public spaces, activations and events that are enjoyed by all Aucklanders.

Auckland Council Head of City Centre Programmes Jenny Larking says the CCTR enhances the role of the city centre as the region’s economic heart and a vital cultural hub.

“The city centre contributes to the prosperity of the Auckland region and to the whole of New Zealand. The CCTR is currently confirmed in Auckland Council’s Long-term Plan until 2031, playing a key role in ensuring the city centre continues to be a vibrant, prosperous place into the next decade,” she says.

Auckland Council collects approximately $26 million each year from the CCTR.

“With the support of the CCTR this year we have delivered an upgraded Queen Street, Federal Street (southern end) and Galway Street (western end). We’ve delivered activations and placemaking in our public spaces to ensure the city centre is lively and inviting, and to enhance Auckland’s reputation. We’ve also supported businesses impacted during construction,” Larking says.

Looking back to prior years, the Auckland Council group’s transformation of the downtown waterfront area, Karangahape Road, Te Komititanga, Freyberg Place, Albert Street and earlier sections of Galway Street are among projects supported by the CCTR.

Queen Street

Queen Street

Auckland Council’s guiding document for the city centre is the City Centre Masterplan (CCMP), setting the strategic direction for the next 20 years.

It outlines ‘Green Links’ as a focus, connecting the city centre’s green spaces and responding to climate change. These elements will be evident when the upgrade of the northern end of Myers Park opens later this year, and are visible in increased planting and tree canopy cover supporting sustainable development of the city centre. Read more here.

‘Waihorotiu / Queen Street valley’ and ’Transit oriented development’ are other focuses for the CCMP. Significant development is underway around Te Waihorotiu and Karanga-a-Hape City Rail Link stations - creating pedestrian-priority streets, improving public spaces, providing safe access around the stations and supporting growth.

Investment of the CCTR in 2022 / 23 was concentrated in the Waihorotiu Queen Street valley, reinforcing the city’s premier street as Auckland’s cultural, commercial and retail heart, and also in the Midtown Regeneration programme with construction of Te Hā Noa in Victoria Street and other midtown projects gathering momentum.

Vibrancy in the city centre

In addition to upgrading public spaces, the CCTR also supports a range of activation, placemaking, festivals, events and promotional activities that contribute to the energy of the city centre.

Highlights of the CCTR-funded activation and placemaking programme in 2022 / 23 include Matariki ki te Manawa, Christmas in the City Centre featuring the popular Christmas pavilion in Te Komititanga, Christmas on Queen Street and Lego in the Square at Aotea Square.

Tūrama in Queen Street for Matariki

Tūrama in Queen Street for Matariki

The CCTR has supported expanded programming in other festivals too - the Auckland Pride Festival, Art in the City, Africa Month, and the Korean Culture Festival (KCAKL).

Read more here: Matariki ki te Manawa, KCAKL and the upcoming Midtown Street Party.

The CCTR also delivered development response measures, supporting business and residential neighbourhoods during construction. Read about the range of support here.

Fiesta in Freyberg Place

Fiesta in Freyberg Place

The economics

Auckland Council Chief Economist Gary Blick gives four compelling reasons a thriving city centre is important:

  • The city centre is the most accessible part of Auckland, and this will increase with completion of the City Rail Link.

  • It is the largest employment centre with 146,000 jobs in the year to March 2022, many in service industries that support the region and the country.

  • The city centre generates 20% of Auckland’s GDP; within 4.3 square kilometres.

  • Home to around 36,000 people, the city centre is also a place where Auckland residents and visitors come to enjoy events, hospitality, entertainment and shopping.

Infometrics Regional Economic Profile, Auckland City Centre, measured GDP in the city centre at $26,686 million in the year to March 2022, up 8.2% from a year earlier. New Zealand’s GDP increased by 5.3% over the same period.

The report averaged economic growth in the city centre at 4.4%pa over the last 10 years compared with 3.0%pa in the national economy across the same decade, while employment in Auckland’s city centre was up 6.6% in the year to March 2022 compared with New Zealand’s equivalent increase of 3.0%, year on year.

Quay Street

Quay Street

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